Well, you can hire developers for creating a very expensive chatbot or try out a predesigned chatbot that solves a particular task or create one without a line of code in a chatbot builder. A chatbot can help you stay in touch with your audience, keeping people engaged. When people start communication with your brand, you can suggest that you will be providing them with the latest news: new collections of clothes, fashion shows, etc. Wouldn’t it be great to ask for a review a couple of weeks later and offer another product? A sophisticated chatbot allows tracking packages, while the simpler one can inform a person about the shipping and delivery automatically. “It said my package would come in three days, but I never received it!” - chatbots liberate you from that hassle that always appears with selling goods. You can connect it to Google Calendar, and your virtual assistant will take care of appointments while you give a haircut, move your body, or spin vinyl. A chatbot may be extremely helpful for one-person brands in any industry - hair salons, fitness trainers, DJ services. For a financial consultation agency, located in the US with the better part of its customer base in India, a chatbot would help to avoid hiring customer support on a double-shift basis. Besides, working 24/7, the chatbot helps solve the problem of different time zones. A chatbot is a great assistant for answering FAQs. For an organic food store, it would be helpful to find out which vegetables person needs - and only then address them to the sales rep. In case a user is yet not ready to make a purchase, a chatbot can at least tighten the search before the customer contacts a real person. If you run an eCommerce store, selling clothes, food, accessories, etc., a chatbot is a lifesaver since it allows taking orders directly in the chat. Now, that we know why chatbots are essential for marketing, let’s review some functions it can handle for your business. If you sell shoes, you can show different models, colors, characteristics - anything to warm leads and help them decide that your services worth their money. With chatbot marketing, you can smoothly and rapidly move prospects down the sales funnel. With this data, you can adapt your chatbot marketing strategy as well as overall marketing to achieve better financial and communication results. All data collected with the help of your chatbot gives you insights on your audience’s needs and preferences. This means that you will have a chance to communicate with a highly targeted audience on a global scale. The conversation is held in messaging apps like Messenger, WhatsApp, WeChat, etc., with an enormous audience - around 5 billion users, according to MessengerPeople. It is a universal marketing channel, and SendPulse enables creating chatbots for Facebook Messenger and Telegram. You can design a chatbot to cover various processes, regardless of whether you own a small family business or a vast enterprise. For that, you need to connect PayPal or other money transfer services to your chatbot. Making orders and paying right in the chat takes less time and effort from your customers to buy from you. You can utilize a chatbot for completing orders without making users move to a website. If performed correctly, the chatbot will improve your brand image and grow the feeling of trust associated with your company. An instant reply enables users to solve their problems fast and results in a positive user experience for your clients. In case people need more information, the chatbot should give all the necessary details about your product or service. For example, a person showing interest in pricing is likely to be a warm lead, so the chatbot may suggest making an order right in the chat. Chatbots diversify your audience by leading the conversation in different directions. Unlike human beings, the chatbot needs no salary and works 24/7, meaning that creating a chatbot is a one-time investment. A chatbot allows your business to serve more clients with fewer resources and efforts.
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